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Latest advertising news

Amazon Prime Video Planning To Join Ad-Supported Wave
By Jon Lafayette published
Move would follow Disney Plus and Netflix adding commercials

Spectrum Reach Taps Beachfront for Programmatic Ad Serving
By Jon Lafayette published
Set-top box TV, connected TV and online video inventory available

Infillion Expands CTV Reach For Its Choice-Based Ad Creative With Innovid Deal
By Jon Lafayette published
Integration makes ads available on more than 25 types of CTV devices

In Ad Tech Wars, Disney Counts on YODA for an Edge
By Jon Lafayette published
Unified ad platform will eventually service all of Disney’s ad supported businesses

Vizio Says CTV Campaigns Can Target Local Audiences
By Jon Lafayette published
Awareness and recall rose in utility’s service area

Future Today Enables Contextual Ad Targeting In Deal With Iris TV
By Jon Lafayette published
Advertisers can reach audiences on channels including Fawesome, HappyKIds, iFood.tv

In a Rough Advertising Market, Sports May Be Winning Ticket
By Jon Lafayette published
Analyst Michael Nathanson lowers forecast for 2023, with streaming growing slower than expected

Netflix, Apple, Max Among Best Ads, According to YouTube
By Jon Lafayette published
Ad for Telecom Egypt Is No. 2
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