NewFronts: Vevo Launches on Philo, Expanding CTV Footprint

J Balvin at Vevo's NewFront presentation
J Balvin performed at Vevo's NewFront presentation (Image credit: Vevo)

Music service Vevo announced that it has expanded its connected-TV distribution footprint with carriage on Philo.

At its NewFronts presentation Thursday, Vevo said it expected to launch on more platforms later this year and said it is expanding the list of channels on Samsung TV Plus, adding Vevo Alt & Indie, Vevo Dance & Electronic and Vevo 2010 to the platform exclusively.

Vevo is also launching Vevo Features, a year-long channel that will celebrate cultural months and holidays such as Black History Month, Women’s History Month, the Fourth of July and Halloween.

“With the increasing availability of premium content and the scale of distribution, FAST is the only growing sector of TV viewership now and for the foreseeable future,” Rob Christensen, Vevo senior VP, U.S. sales and global distribution, said. “Content is king, and with quality content that is free to air and made for TV, Vevo has been an early mover in the FAST space. We are proud to be the leading FAST network in the U.S. and the world.”

Vevo unveiled Vevo Intelligence, which uses data-driven tool to create contextual opportunities to create custom media opportunities for brands by matching brand creative with music video lyrics and visuals. 

Vevo said it is in the process of building a branded content studio. Branded content opportunities include live performances, behind-the-scenes content, brand-driven VJs, artist interviews and storytelling shows.

“Working directly with Vevo, media buyers can gain reach and intelligence into an unprecedented mix of diverse audiences," Vevo president of sales and distribution Kevin McGurn added. “Due to Vevo’s scale and ubiquitous presence in the streaming market, we can also offer buyers the flexibility and agility to quickly shift dollars fluidly across our global CTV footprint.”

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.